Climate change is the greatest challenge facing humanity. The failure to effectively communicate about it is part of what is holding us back from tackling it successfully. This seminar will address what works and what doesn’t in communicating about climate change with various audiences. We’ll discuss issues of language, framing, and storytelling, and the influence of ideology, values, and disinformation on the social discourse. Participants will gain a better understanding of what needs to change and what they can do to help solve the massive threats posed by climate chaos while capturing tremendous opportunities at the same time.
About the Speaker
Susan Joy Hassol is the Director of the non-profit Climate Communication. She is an award-winning climate change communicator and author known for her ability to translate science into English. For three decades she has helped scientists communicate more effectively and provided clear information to policymakers, journalists, and the public. Susan has written and edited numerous high-level reports including the first three U.S. National Climate Assessments. She has testified to the U.S. Senate, written an HBO documentary, and writes popular articles including in The New York Times, The Boston Globe, The LA Times, and Scientific American in recent months. Susan is the recipient of the 2021 Ambassador Award from the American Geophysical Union and is an elected a Fellow of the American Association for the Advancement of Science for her exceptional contributions to the communication of climate change science to policymakers and the public. She tweets @ClimateComms.